Althetic inspired ready-to-wear.
I begin the design process with mood boards / key looks / and highlighting key points we are trying to focus on for each collection group. Then I begin the process of fabric selection and trim development. Partnering with the appropriate vendor or factory to make the desired garment
Illustrations for key looks and garment ideas.
Juniors Fall / Winter denim based collection, to live your life in the style you own.
Key Items: Matching Set, Denim, The Plaid Shirt (wear it your way).
This is a full mix and match collection based on Juniors. The main focus is on denim and to mix and match other items in a personalised style. This collection was produced and sampled.
A denim and t-shirt based concept.
This is a more focused collection on T-shirts. Key items 1. The Rib Tank 2. The Open Crew Tee 3. The relaxed Pocket Tank.
Basics deep dive into t-shirts.
Modern streetwear inspired, a collection focused on what he needs and wants everyday. No fuss clothing with street inspired graphics.
Key Item - The parka
Street culture is back and the globalization of the cultures continues. Today's current events draw clear parallels to historic issues of the era. Iconic styles are re-imagined for modern times and clashed with the digital age. Mixing together and re-defining youth culture.
A multi-cultural mash-up that captures the diversity of global art and energy from the street.
Key Items: Animal Cardigan, Plaid Duster, Printed Dress